TapResearch Integration Options
TapResearch offers two ways to integrate surveys into your app depending on how much control you want over the user experience.
- SDK Integration (recommended for fastest setup)
- API Integration (recommended for custom survey experiences)
Both options provide access to the same survey supply and revenue opportunities.
Option 1: SDK Integration (with Survey Wall Preview option)β
SDK integrations are the fastest and easiest way to add TapResearch surveys to your app. The SDK manages survey retrieval, ranking, eligibility, profiling, and reward callbacks automatically. You have the option of using Survey Wall Preview tiles (addressed below) or a standard CTA to click into our survey wall experience.
Survey Wall Preview Option (SWP)β
Survey Wall Preview allows you to display available surveys directly within your app UI before launching them. Instead of opening the full survey wall immediately, you can:
- Show a preview list of available surveys
- Display key information such as reward amount and estimated completion time
- Allow users to choose which survey they want to take
- Launch the selected survey directly
This helps surveys feel more integrated into your product experience, since users can see their options before entering a survey.
After completing a survey, users can return either to:
- Your app experience, or
- The TapResearch survey wall to continue taking surveys.
Additional SDK Benefitsβ
Built-in Profiling & Targetingβ
TapResearch handles user profiling and survey eligibility automatically, ensuring users are matched with surveys based on demographic information and eligibility criteria.
Quick Questionsβ
Quick Questions are short, in-app questions that publishers can ask their own users directly within their app experience. Unlike traditional surveys, which come from TapResearchβs survey supply, Quick Questions allow publishers to collect feedback from their own user base.
These can be used to gather insights such as:
- Feedback on new product or feature ideas
- Reactions to potential game mechanics or gamification features
- Identifying frustrating moments or sticking points in the user experience
- General user sentiment or preferences
Quick Questions can be triggered anywhere in the app once the TapResearch SDK has been initialized, allowing them to be integrated naturally into gameplay or app flows.
Because Quick Questions are tightly integrated with the SDK environment, they are only available through the SDK/SWP integration. Quick Questions Documentation
Lower Engineering Effortβ
The SDK manages most survey logic automatically, including:
- Survey ranking
- Eligibility filtering
- Reward callbacks
- Profiling flows
This allows teams to integrate surveys quickly with minimal ongoing maintenance.
Option 2: API Integrationβ
The API integration allows publishers to build a fully custom survey experience while still using TapResearch to provide survey inventory. Instead of using the SDK interface, your app retrieves surveys from TapResearch and displays them within your own UI.
API Benefitsβ
Full UI Controlβ
The API allows you to design the survey experience entirely within your own product interface so surveys feel fully native to your app.
Flexible Profiling Optionsβ
Publishers can choose how profiling is handled:
- Publisher-managed profiling: Collect demographic data and send it to TapResearch.
- TapResearch profiling redirect: Send users to TapResearch profiling if preferred.
The redirect option allows for a simpler API integration while still maintaining