Quick Question How-To
When upgrading to 3.2, you’ll notice that things look very similar to 3.1 BUT it has the addition of an exciting new feature: Quick Questions! This new product allows you to ask up to three questions to your users at any point in your app. For this iteration, the questions are available in multiple choice and open end. Later versions will have yes/no and rating scale questions as well.
Follow along here to set up your very first question…
- If you haven’t already done so, the first step is to create a currency. Adding currencies can be found in the Settings section under Currency:
From here, you will want to make sure you have a placement created for where you want the Quick Question to go. As a reminder, a placement is the physical location of where the Quick Question will be shown to your user (ie the home screen or the earn center).
Good to know: A Quick Question has to be attached to an “Automatic” Placement and not a “Manual” one. This is because the user shouldn’t have to click a button to access the Quick Question like they do with the survey wall. Quick Questions will be triggered automatically to users who have the attributes you are targeting on.
Once you’ve got your placement, it’s time to create your content (aka Quick Question)! Select the Create content button in the upper right hand corner and then select “Quick Questions.”
Now it’s time to add your very first Quick Question in the content builder. Choose which question type you would like and then fill in the required fields. You can add up to 3 questions.
Good to know:
- There is no character limit on “Question” or “Answers” text for Multiple choice questions but be sure to look at the preview on the right hand side of the builder to see what it will look like to your end user. The more text, the more your users will have to scroll.
- There is also no limit on answer options. Feel free to add as many answers as you want! Be aware again, however, of how much scrolling it will be for your users.
- Open ended question answers are limited to 250 characters.
QQ Compose Tips:
- Best practice is to keep answer options at 7 or fewer to optimize your data quality
- The randomize toggle is there to help avoid bias based on the order of your answer options, which helps maintain data integrity
Once your Quick Question has been composed, it’s time to configure how it will be shown to your user. You will need to navigate to the “Configure” tab and choose the platform(s) as well as the placement where the Quick Question will be shown.
Next, you need to determine whether to provide a reward to your users for answering the Quick Question and if so, how much that reward will be.
After this, you can choose whether or not to have a link to the TapResearch survey wall at the end of the Quick Question. This will allow users to go straight to more survey taking opportunities.
Good to know: You can select any currency here that has a survey wall associated with it in your app - the Quick Question taker will then be sent to this survey wall. The currency can also be a different currency than you are rewarding in your Quick Question.
Then, you will determine the “Response settings.” This is where you will decide whether to cap the survey to a certain number of participants or end on a certain date/time.
Lastly, you will need to add a target audience. This is where you get to determine which of your user base sees this Quick Question.
Good to know: “Target audience” is where your user attributes will be available for targeting. For more information about what user attributes are, how they can be used, and how to set them up, please view our User Attributes and Targeting documentation.
10. When you have completed all of the steps above, it is time to put the Quick Question into action! Hit “Launch Quick Question” in the upper right corner and get ready for responses to start flooding in.
If you have any questions at all, please don’t hesitate to reach out to developers@tapresearch.com or your Account Manager contact for additional support.